Posts

How to Work with Platforms: Writing, Negotiating, Publishing

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  Let’s be honest — when most people talk about “working with platforms,” what they  really  mean is, “How do I get my article up somewhere with decent traffic?” Fair question. But if that’s where the thinking stops, you're already in trouble. Because platforms aren’t just parking lots for your content. They’re ecosystems. Some are high-maintenance gardens. Others are wild jungles of editorial chaos. But all of them have gatekeepers — humans, with inboxes that are usually overflowing and patience that’s… well, not infinite. So, if you’re gonna write, pitch, and publish something that  actually lands  — and doesn’t feel like cold spam or clunky self-promo — you need a plan. A human one. Let’s break it down. Writing: Say Something That’s Worth Listening To Before we get to the outreach, let’s talk about the actual content. Because — shocker — people won’t publish your stuff if it’s boring, bloated, or smells like it was written for a robot. First rule? Know where ...

Link Building Strategies for Local SEO: Think Small, Win Big

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  Ever had that strange feeling like you're doing everything right — your site is optimized, your services rock, and your clients are happy — but… crickets? You're not alone. Many local businesses find themselves stuck in the SEO slow lane, even with great products and stellar service. Here's the kicker: it’s not enough to just  exist  online — you need to be  seen  in the right places, by the right people. That’s where link building for Local SEO comes in. And no, it’s not just about chasing backlinks like a squirrel on espresso. It’s about trust, relevance, and — dare I say — community. So let’s roll up our sleeves and unpack how link building can put your local biz smack in the middle of the digital spotlight. Before You Build, Know What You’re Building First things first — what even  is  link building for Local SEO? At its core, link building means getting other websites to link to yours. But when we’re talking local, it’s not just about quantity o...

How Link Building Changed After Google’s 2025 Algorithm Updates

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  If you’ve been in the SEO game for more than a few years, you know link building has always been a bit of a tightrope walk. One step too far and you get penalized; one step too cautious and you fall behind competitors. But now? In 2025, the rules have shifted again — and this time, it's not just about quantity or authority. Google rolled out some major algorithm updates last year, and they’re shaking up how we think about backlinks. The old playbook — buying links, spamming forums, or relying on cheap directories — is no longer safe. If you're still doing things the way you did five years ago, you might be in for a rude awakening. Let’s break down what changed, why it matters, and how you can adapt without losing your sanity. The New Game: Quality Over Quantity — But Not Just Any Quality Let’s face it: Google has always valued quality over quantity. But now, they’re taking that to a whole new level. Their latest updates are laser-focused on  intent  and  relevance ...